One of the major aspects of SEO is link building. In general terms, every link to your website is like a vote. The more links you have, the more popular the search engines will view your site. However, not all links are equal. Building high-quality backlinks to your website from trustworthy and authoritative sources has been foundational to the algorithms that search engine companies use to rank websites in the search results.
There are two types of link building. Internal, which is done within the pages of your website, and external, which is done on other websites.
Internal link building is important as it can direct visitors to other pages of relevance while informing the search engines of the connection. It is the easiest to do as you have complete control over what links go where.
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External link building is important because every link can share a weighting of its own rank to your website. It is important to note that while links from trustworthy and authoritative websites can be highly valuable, the same applies to links from sites that are deemed to be the opposite or spammy.
Having a website is the first step to being found on Google. Getting other websites to link to it is the next step.
If you need help building your link profile, begin with a FREE website audit or get in touch via the form below.