Search Engine Optimisation (SEO) is the process of affecting the visibility of a web page or website in organic search results and involves the following elements:
- Content optimisation
- Internal links
- External links
- Page speed optimisation
- Mobile optimisation
Content Optimisation
There a number of elements of content optimisation that need to be addressed in order for search results success. Keywords are just the beginning of this part of the optimisation process. Page titles, images, and other meta data that help make your website more visible in the search results are hugely important and yet often ignored.
Internal Links
It’s important that your web pages point your visitors to other relevant pages within your website to help them find what they need and ultimately convert them into customers.
External Links
Possibly the most important aspect of Search Engine Optimisation is that of link building. While the more high-quality inbound links that you have, the better, link building is a process that occurs naturally over time rather than a sudden influx of spammy looking links.
Page Speed Optimisation
How fast your website loads is now one of the critical factors that Google uses in its algorithms to determine where to rank your website. Having slow loading pages with large images that haven’t been optimised for the web is often one of the culprits.
Mobile
A website that appears on the first page of the search results on your desktop or laptop doesn’t necessarily mean that it will also appear when you replicate the same search using your phone. If your website isn’t optimised for mobile, you’re likely to be penalised by Google.
This list is just the beginning of the things that should be addressed when optimising your website for search, many of which are identified through our website audit.
If you’re ready to lift your website’s visibility in the search results, get in touch.